Sep
29

Beaufort County Hotel Occupancy Up 7%

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Hotel occupancy, room rates and tourists’ spending are on the rise in the city of Beaufort, according to the Beaufort Regional Chamber of Commerce. “A lot of this has to do with the economy coming back, for one,” said chamber tourism division director Robb Wells. “That makes people less nervous about traveling and spending.”

He said an additional day for military graduations has also helped. In January 2012, Marine Corps Recruit Depot Parris Island expanded family days to include the Thursday before recruit graduations.

Targeted advertising to prospective tourists in areas such as Greenville, Atlanta, Charlotte and Augusta, Ga., is also working, Wells said. As an example, a customer at the Beaufort Inn brought an advertisement from an Atlanta publication, telling hotel staff that the ad prompted the visit, he said.

The timing of those ads is important because it can smooth out the lulls in the tourism season. The chamber brought in travel writers in March and April, which resulted in articles about the city being published into June. This summer, hotel occupancy rates averaged about 60 percent, a 7 percent increase over last year, according to the chamber.

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