Who Will Win the Supermarket Showdown?


supermarket-fightThe first 365 by Whole Foods Market stores are slated to open next month. Kroger opened the first Main & Vine in February. Fresh Formats, an Ahold company, debuted bfresh last fall and Fresh Thyme Farmer’s Market, which opened its first store in 2014, is on course to operate 60 units by 2019.

Each of these concepts operates in smaller footprint settings. There’s an emphasis on fresh foods (especially a large selection of produce), along with organic items and artisanal specialties, and price points are rooted in value.

Meanwhile, Google Express launched in February offering same-day delivery of fruit, vegetables, meat and more in select San Francisco and Los Angeles neighborhoods, Whole Foods just confirmed an investment in Instacart and Kroger continues to expand online ordering and in-store pick up.

Amazon’s Prime Pantry and AmazonFresh initiatives are taking a bite out of the food retailing apple, and a growing number of subscription services including Blue Apron, Plated and HelloFresh are angling for a slice of the pie by offering meal-in-a-box solutions.


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