SC Statewide Hotel Revenue Up 10%


sales up graphStatewide hotel occupancy and average daily room rates were both up in March, which led to a nearly 10% increase in revenue per available room — known as revpar — according to the S.C. Department of Parks, Recreation and Tourism.

Revpar in the Greenville and Grand Strand areas increased more than 15% in March, the most recent data released by the department, while North Charleston, Rock Hill and the Walterboro-Hardeeville areas were up 10%.

In March, hotel revpar statewide was $63.16; year to date, the average was $48.93, the department said.

Smith Travel Research forecasts statewide occupancy growth for much of the summer. Occupancy rates are predicted to hit 73.9% in June and 75.4% in July, a 2.7% and 1.4% increase, respectively, from the same months in 2014. In August, the company predicts the rate will be 69.5%, which is the same as August 2014, according to the department.


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