SC Lodging Revenue up 7.8% in September


Hotel revenue was up in September across South Carolina, while admissions tax collections and state park revenue were both down, according to a monthly report from the S.C. Department of Parks, Recreation and Tourism.

Statewide, hotel occupancy increased 2.8% in September from the previous year, and average daily room rates were up 4.8%, creating a 7.8% increase in revenue per available room, to $58.56, the report said. Year-to-date, average revenue per available room has been $66.17, an increase of nearly 11% from the previous year.

The Walterboro-Hardeeville and Columbia areas saw revenue per room increase more than 20% during the month; Greenville, Spartanburg and North Charleston saw an increase of 10% or more, according to the report.

Smith Travel Research, which tracks hotel industry data, predicts a 1% decrease in hotel occupancy rates in December, to 41.4%. The company forecasts that hotels will rebound in January to 43.2%, a 2.2% increase from the previous January, and in February to 54.7%, a 1.9% increase.


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