Two Cadillacs for an Oceanfront Lot?


It’s no coincidence that Buddy Lindsay pulled up for the groundbreaking ceremony for his new hotel on the oceanfront in Myrtle Beach last week in a Cadillac.

If it weren’t for a couple of Cadillacs back in the 1950s, he wouldn’t have been putting shovels in the ground of the vacant lot for a new 14-story Homewood Suites Oceanfront Resort & Conference Center last week.

Lindsay, president of Sonship Hospitality, is partnering on the project with the Fowler family, whose roots run deep in Myrtle Beach as the operators of the Robbie Shyan motel in the late 1950s and 1960s and whose patriarch was Mack Fowler, who ran a local Cadillac dealership.

Back in the ‘50s, Fowler traded two Cadillacs for the oceanfront lots where the Homewood will be built, Lindsay said, adding that each car back then was worth about $3,750 a piece. Today, the land is appraised at about $3 million, Lindsay said, which prompted Fowler’s widow to ask him, “Have we been paying $46,000 a year [in taxes] ….to grow sea oats?’ ”


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