Welcome to the City of USC


Old Columbia and New Columbia — which is essentially to say, Old USC and New USC — sit right beside each other. Right there along Assembly Street.

On one side sits the Carolina Coliseum, a perfect example of Old USC. Opened in 1968, the coliseum is a source of great memories for many. Elvis Presley played there. Frank McGuire’s Gamecock basketball teams called it home. It’s The Coliseum.

That said, it’s old — 46 years old, and it looks it.

Meanwhile, right next door is the new Moore School of Business facility. It’s the polar opposite of old. With its glimmering glass and bold design, everything about the 252,000-square-foot, $106.5 million Moore School screams “modern.”

Once again, the University of South Carolina is introducing a new building into the City of Columbia’s landscape. As the school has grown — particularly in the past 15 years or so — it literally has changed the way the city center looks, often in profound ways.


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