PKF: Hotel Room Rates Going Up


Now that the national hotel occupancy rate is approaching its long run averages and scarcity has returned in certain markets and property types, guests have to pay more to rent rooms. However, after the guests have checked in, managers are struggling to get them to spend more on the additional services and amenities offered by hotels. This finding comes from the recently released 2013 edition of Trends® in the Hotel Industry, the annual compendium of hotel operating statistics prepared by PKF Hospitality Research, LLC (PKF-HR) that dates back to 1937.

Based on a sample of operating statements collected from approximately 6,500 hotels during the 2013 Trends® survey, rooms revenue increased by a healthy 6.3 percent from 2011 to 2012; however, total hotel revenue grew by just 5.0 percent. This means that the combined revenue earned from food and beverage, other operated departments, and rentals and other income increased only 2.3 percent per available room (PAR), or a mere 0.5 percent when measured on a dollar per occupied room basis (POR).


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