The Hotel Spa Recovery Begins


After lagging behind other hotel revenue sources, hotel spas began to see their sales recover in 2011, and this trend is expected to continue for the foreseeable future. This according to PKF Consulting USA, LLC’s (PKFC) Trends in the Hotel Spa Industry report, which shows that hotel spas enjoyed an 8.3 percent increase in department revenue in 2011, after suffering declines the three previous years.

For comparison purposes, rooms and food and beverage revenue began to climb out of the industry recession and post revenue growth starting in 2010.

“If we look to Maslow and his hierarchy of needs, we understand that basic needs include food and shelter, but do not include perceived ‘luxuries’ such as spa and wellness treatments,” said Andrea Foster, vice president and national director of spa and wellness consulting for PKFC.


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