PKF: Hotel Profits on the Rise


The U.S. lodging industry recovery may have begun in 2010, but it wasn’t until 2011 that the improved prosperity was shared by most all hotels in the country. In 2011, 80.5 percent of the properties that participated in PKF Hospitality Research’s (PKF-HR) Trends® in the Hotel Industry annual survey enjoyed an increase in total revenue, while nearly three-quarters (72.3%) of the participants achieved growth in profits.

The 2012 edition of Trends® presents aggregate average changes in unit-level revenues, expenses, and profits from 2010 to 2011. The data come from a sample of nearly 7,000 financial statements received from hotels located throughout the United States. For the Trends® report, profits are defined as net operating income (NOI) before deductions for capital reserves, rent, interest, income taxes, depreciation, and amortization.


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