Strong Tourism Season Projected for Hilton Head


As spring break ushers in this year’s tourist season, local hospitality industry leaders are bracing for a busy summer, buoyed by encouraging recently released statistics.

People are not only staying in Hilton Head Island hotels more often, but they’re spending more money when they do, according to a report from the Smith Travel Research firm. The key statistic is the revenue per available room generated by area hotels in the past six months, says Susan Thomas, vice president of the Hilton Head Island-Bluffton Chamber of Commerce’s Visitor and Convention Bureau.

That figure, which takes into account hotels’ occupancy rates and average daily room rates, was up 23.7 percent for the past six months compared to the same period the previous year


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