PKF U.S. Hotel Forecast: Optimism Among Pessimism


Despite news of persistent high levels of unemployment and waning consumer confidence, PKF Hospitality Research (PKF-HR) has increased its forecast of revenue growth for U.S. hotels in 2011. According to the September 2011 edition of Hotel Horizons®, PKF-HR forecasts that rooms revenue (RevPAR) for U.S. hotels will rise 7.2 percent in 2011. This is a more optimistic projection than the 6.9 percent RevPAR growth rate published in the June 2011 edition of Hotel Horizons®.

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