Jul
01

Vista’s Loss is Five Point’s Gain

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A better fit in Five Points

July 01, 2008

By Delawese Fulton – The State

Downtown Columbia’s only national retailer, American Apparel, is moving to Five Points.

The Los Angeles-based chain’s Vista store would relocate to 610 Harden St. in a few months, said Edwin Du,American Apparel’s assistant controller for retail.

American Apparel wanted to move to Harden Street to get closer to college students, its target customers for its youthful, American-made casual wear, Du said.

Five Points, the immediate area around Harden and Green streets, is less than a five-minute walk from the USC Columbia campus.

The area’s mix of eclectic wear shops, eateries, cafes — including national retailer Starbucks — and bars draws much of USC’s student body. Most of the retailers there consider the students as their core customer base.

At its present location at 701 Lady St., American Apparel is surrounded by art shops, restaurants, beauty salons and a couple of condo developments.

City developers and merchants had hoped that Lady Street would quickly become a destination for apparel retailers, walk-up boutiques and coffee shops.

However since its multi-million redevelopment wrapped up about two years ago, Lady Street has attracted few of those retailers.

Though, it has become home to three new restaurants: M Vista, Carolina Ale House and Wild Wing Cafe.

ARTICLE SHORTENED DUE TO LENGTH….

LINK TO ARTICLE HERE:
http://www.thestate.com/business/story/448403.html

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