Mar
28

New Stores at Greenville’s Shops at Greenridge

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J. Jill and Diamonds Choice moving in as White House/Black Market expands

March 28, 2008

By Angelia Davis

The shopping options for jewelry and women’s fashions will grow at The Shops at Greenridge with the opening of two new stores.

J. Jill, a wholly owned subsidiary of The Talbots Inc., and locally owned Diamonds Choice Inc. are set to become the newest tenants at The Shops on Woodruff Road.

White House/Black Market also will expand in the shopping center after it relocates into a larger, 3,501-square-foot space there in May, according to Crosland, developer of The Shops.

Megan Deblitz, leasing associate for Crosland, said, “These nationally recognized retailers further solidify the upscale lifestyle shopping offered at The Shops at Greenridge.”

The Shops at Greenridge is the second largest retail center in Greenville County and the fourth largest in the Upstate.

A $64 million venture, The Shops opened in 2005 and is currently home to nearly 50 national and local retailers or service providers.

A 9,540-square-foot retail building was added in front of Lowe’s last fall.

J. Jill and White House/Black Market will be the first tenants in that new addition, according to Beth Doughty, spokeswoman for Crosland.

Diamonds Choice will fill the space now occupied by White House/Black Market, she said.

Diamonds Choice will close at its Orchard Drive location when it moves to The Shops, said the store’s co-owner, Robin Newton.

Also owned by Newton’s wife, Margaret Newton, Diamonds Choice has been in Greenville for 10 years. The store is an “offshoot” of Phillips Jewelers, which operated in Greenville for 58 years and was owned by Mrs. Newton’s parents, Newton said.

He describes the store’s new and larger future home as “the best location in all of Greenville. It’s a dream come true to be to out there and in the location where Greenridge is allowing us to locate.”

The Shops will offer Dia´monds Choice greater visibility in an upscale setting, Newton said.

Diamonds Choice should open in The Shops in July.

J. Jill will make its debut in the Upstate when it opens in The Shops in June.

The store will occupy a 3,399-square-foot space.

J. Jill is based in Massachusetts. Its only other South Carolina store is at the Columbiana Centre in Columbia.

White House/Black Market is a fully-owned subsidiary of Chico’s FAS Inc. in Fort Myers, Fla., according to its Web site.

The store features women’s clothing, lingerie, accessories, jewelry, and gifts exclusively in shades of black and white.

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